How to Break into the Retail/Wholesale Market Film
What does it take for a local food producer or farmer to break into the retail space and get stocked in a supermarket like Bashas’ or AJ’s Fine Foods? What do retailers and store buyers look for in a local food producer? How can you shop locally and support local brands at your neighborhood grocery store?
Meet mushroom farmer, “Mushroom Mike,” owner of Southwest Mushrooms as he shares how he got started growing specialty mushrooms and how they quickly captured the interest of local restauranteurs, chefs, and local grocery outlets. From selling at farmers market to pivoting to online sales and finally retail/restaurant distribution, this Arizona farmer explains how he has been able to expand distribution of his mushrooms.
Next up we stop in at Bashas’ store and learn about their commitment to supporting local food businesses. They also offer up the inside scoop, useful tips, and insight on how local food producers and growers can pitch and successfully get their products featured on store shelves.
Finally, let’s go shopping at AJ’s Fine Foods. Discover the many local food brands they carry and how you can find and support local food businesses at their stores.